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January 24, 2008
LV Raises Prices To Offset Weak U.S. Dollar
Louis Vuitton raised its U.S. prices by 5% this week in an effort to offset the declining value of the U.S. dollar, which is eating into the European company’s margins.
LV is betting that consumers will tolerate the increase despite the economic downturn. A number of luxury vendors have already been affected by a slowdown in spending amongst U.S. consumers. It will be interesting to see if shoppers are put off by LV’s price rise or if the strength of the brand will insulate it from sticker shock.
Posted by Blacks on January 24, 2008 09:49 AM
