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January 29, 2008

Net-a-porter In Exclusive Deal With Halston

Online retailer Net-a-porter has struck an exclusive deal with Halston to sell two of the soon-to-be relaunched brand’s runway looks the day after they debut in New York on Monday. This means that Net-a-porter will have Halston product before it is shipped to retailers.

The deal underscores the changing pace of fashion, where the Internet allows customers to see and buy new fashions almost immediately.

Net-a-porter’s fast fashion deal is also being closely watched because it showcases the return of the Halston brand, which was bought by the The Weinstein Company and Hilco Consumer Capital in March.

Posted by Blacks on January 29, 2008 09:54 AM

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