News
« Ferragamo's Profits Soar, Opening Door For IPO | | Guess Plans 245 New Stores As Earnings Climb »
March 19, 2008
Bloomindale's Opens New In-Store Concept Shops
Bloomingdale’s is opening a handful of in-store concept shops called First Edit, featuring specialty brands not usually found in department stores.
First Edit offers merchandise from designer Michael Angel and brands such as TeenFlo and Shin Choi.
The shops are launching in Bloomingdale’s Manhattan location, as well as Chicago; Orlando; Garden City, New York; and Newport Beach and Costa Mesa, Calif.
The units are an average of 250 square feet – except in Manhattan where the store is twice that size – and target women 35 and up.
Posted by Blacks on March 19, 2008 10:00 AM
Comments
Post a comment
