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April 07, 2008
Banana Republic Opens NY Monogram Store
Banana Republic opened its first upscale Monogram store in New York this week featuring its BR Monogram better collection. The 3,000 foot store on Bleecker St. offers pieces at 30% to 40% above Banana’s regular price point. The collection features luxury fabrics and detailing.
Banana is aiming for customers who want to be fashionable on a budget. Whether the concept will takeoff and lead to more stores remains to be seen.
Posted by Blacks on April 7, 2008 09:49 AM
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