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April 10, 2008
Bluefly Launches Boutique Fashion Site
Fashion Website Bluefly.com is expanding into the boutique business with the launch of b*fly.com. The new site will feature contemporary styles geared toward a younger audience, such as denim, casual dresses and graphic tees.
Bluefly made its mark by selling designer clothes at discounted prices. It said that the new site is aimed at people who want to mix-and-match separates and don’t necessarily need to wear high-fashion goods.
Posted by Blacks on April 10, 2008 09:05 AM
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