News
« Armani Names Laguardia New U.S. CEO | | Bergdorf NY Opens Balenciaga Shop »
April 21, 2008
Levi's Plans To Stir Up Its Product Mix
Levi Strauss & Co. is looking to expand out of its core denim and Dockers base by adding a larger percentage of tops, footwear, accessories and outerwear to its mix.
Bottoms currently account for 87% of its total sales and the company hopes that it can increase revenue by adding new merchandise.
Levi’s CEO John Anderson has said that he wants to see the mix change to 50% bottoms. The company plans to make a big push in tops and has already started to put them front and center in stores.
Posted by Blacks on April 21, 2008 11:01 AM
Comments
Post a comment
