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May 12, 2008
Bloomingdale's Cuts Catalog To Focus On Web
In a sign of the times, Bloomindale’s is discontinuing its catalog business to concentrate on its Website.
The retailer is stopping its catalog sales early next year and at the same time is working to improve the e-commerce capabilities of its Website. Bloomindale’s By Mail normally produces 40 catalogues a year, requiring a large marketing and production team, but online sales have far outreached catalog sales.
Bloomingdale’s owner Macy’s says that it expects direct-to-consumer sales, including both entities Websites, to reach over $1 billion in 2008.
Posted by Blacks on May 12, 2008 09:25 AM
