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July 03, 2008
Adidas Opens Largest Flagship Yet In Beijing
Adidas opened a massive store in Beijing this week, a month before the Olympic Games are to begin in the Chinese capital.
The new 34,000-square-foot flagship is Adidas's biggest retail outlet in the world, spanning four floors. It carries everything from men's, women's and children's footwear to Performance wear, Originals and its Y-3 collaboration.
Adidas is an Olympic sponsor and plans to reap serious brand awareness from its presence there. The Beijing store is part of a larger worldwide rollout that will include 1,000 additional stores opened by the end of 2010.
Posted by Blacks on July 3, 2008 10:30 AM
