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July 07, 2008
Louis Vuitton Opens Shop in Chicago Nordstrom
Louis Vuitton has opened a shop-in-shop in Nordstrom's Michigan Ave. store, in the heart of Chicago. The 2,000-square-foot shop offers leather goods, accessories and shoes on Nordstrom’s main floor.
The department store partnership is new for the French luxury brand, but fits into Vuitton's strategy of strengthening exposure across all product categories.
However, no further shop-in-shops are planned at this time. Vuitton is likely to measure results from the Nordtrom deal before branching out.
Posted by Blacks on July 7, 2008 09:12 AM
