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After a bumpy 2005 the U.S. economy appears to
be back on track, with economists predicting
growth of 4.5% for the first quarter of 2006. This
represents a significant upswing from the 1.6%
rate recorded for the fourth quarter of last year.
In other good news, retail sales surged 2.3% in January, thanks in part to unseasonably warm weather, which prompted consumers to go out and shop. February was not as strong as a lack of compelling spring merchandise and a blizzard in the northeast put a chill on sales.
While 2006 growth is expected to be solid, analysts predict that the economy will expand at a slower rate than last year. The Fed has pledged to take continued actions to stave off inflation with the hope of spurring further growth.
In the men's market, vendors are continuing to rehash old trends - such as soft jackets and sport shirts - and we aren't seeing any big breakout items. The colorations continue to get darker, especially in dressier clothes.
Men's dressing in general has moved toward extremes - either casual and blue (denim), or black and formal. The casual trend is more prominent on the West Coast and in warm weather areas, where seasonal wardrobes are generally unnecessary.
What is driving the current women's market is accessories. Cowboy boots and oversized bags remain popular, although these trends have already come and gone in hip European markets.
The accessories craze appears to be part of a movement toward lifestyle-driven trends rather than apparel-driven buying. In this case, the boots and bags aim to say something about the habits of the wearer.
It's also important to evaluate how much in season open-to-buy you have for the balance of spring. In-season OTB is crucial for increasing your margins since it allows you to buy off-priced goods. It also gives you room to buy fast-turning items with a high sell-through rate.
While retailers are often swept up in the bustle and excitement of the fall buying season, you cannot afford to take your eye off the ball. As always, set aside some time to strategize.
Clothing |
Dec. Sales |
90 Day Sales |
90 Day Avg. Inventory |
90 Day Avg. Markdown |
| Suits | - 8.7% |
- 13.8% |
8.5% |
- 6.9 % |
| Sportscoats | - 0.1% |
- 1.9% |
9.8% |
11.7% |
| Blazers | 50.3% |
18.2% |
- 2.7% |
17.3% |
| Dress Pants | 10.2% |
5.8% |
16.6% |
61.7% |
| Custom Clothing | 49.7% |
68.8% |
N/A |
N/A |
Furnishings |
Dec. Sales |
90 Day Sales |
90 Day Avg. Inventory |
90 Day Avg. Markdown |
| Dress Shirts | 1.6% |
4.8% |
- 6.1% |
- 2.1% |
| Neckwear | - 2.4% |
- 10.0% |
18.5% |
23.7% |
Sportswear |
Dec. Sales |
90 Day Sales |
90 Day Avg. Inventory |
90 Day Avg. Markdown |
| Sportshirts | - 8.3% |
- 11.6 % |
4.7% |
- 8.2% |
| Knits | - 21.8% |
- 16.8% |
- 8.8% |
- 24.1% |
| Sweaters | - 2.4 % |
11.8% |
5.4% |
11.1% |
| Casual Pants | - 8.6% |
- 18.3% |
- 6.5% |
- 10.0% |
| Jeans | 123.4% |
148.5% |
134.1% |
316.6% |
| Outerwear | 0.4% |
- 0.9% |
- 2.4% |
24.0% |